Red Hat
- Category B2B
- Client Red Hat
- Services Performance Marketing
Company Overview
Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Red Hat has become associated to a large extent with its enterprise operating system Red Hat Enterprise Linux. With the acquisition of open-source enterprise middleware vendor JBoss, Red Hat also offers Red Hat Virtualization (RHV), an enterprise virtualization product. Red Hat provides storage, operating system platforms, middleware, applications, management products, and support, training, and consulting services.
- + Performance Marketing
Case Study
Overview:
Red Hat came into collaboration with Webenza to drive the consideration and primarily business Enquiries for the Ansible Automation Platform offered to the IT Industries by Red Hat in India Market Outreach to the Influencer and actual decision maker or C-suite level audience with product offerings, in the form of relevant content pieces such as Analyst papers & Case studies, Blogs, Webinar and trial
Approach:
Set up LinkedIn Sponsored Content & Inmail Campaigns for IT industry(Job titles and Functions) to generate leads Account Based Marketing campaigns with Inmail campaigns on LinkedIn Strategic performance marketing campaign with funnel-based communication Designed landing page with asset-based approach to generate leads through google and to run remarketing campaign
Outcome:
Campaign registered 206 leads at 5.88% CTR, on creatives at lesser than USD 20 a lead Inmail Campaign (ABM) garnered 150 Business Leads at 50.71% open rate, at lesser than USD 10 a lead
