Overview:

Zenoti wanted to organically enhance visibility and increase sales of their cloud-based software.

Approach:

Technical SEO fixes
Keyword research based on personas
Fix the content gap both on commercial & informational intent

How we did it:

Comprehensive technical SEO audit to identify critical issues such as broken links, redirect issues, conflicting canonical tags
Actionable suggestions to create a seamless crawling, indexing path inside the website
Persona-based keyword research to finalize keywords with the most appropriate intent
Content gap analysis & NLP based content inputs (for both commercial pages & informational blog) to get ahead of top-ranking websites
New blog posts created to help users (in the awareness stage) make the right decision on spa/salon software purchase

Outcome:

More than 2.6 K keywords ranked on page 1 of Google (28.3% increase in YoY impressions)
Brand generated quarterly revenue of USD 1M with >50% contribution from SEO leads (12.4% average monthly Lead-to-Win ratio)
New acquisitions for the same quarter amounted to an ARR of USD 609,408 (4978.4% increase in annualized ROI)