Overview:

Create a website the enables users to understand AR and how it will help them achieve their business goals. By providing in-context use cases we will drive the user to envision the innovative potential of AR and ultimately to discover the PTC AR product suite that will deliver that vision.

Approach:

Identification of 4 key audiences and scripting user-journeys for all 4 with pre-defined unique goals Used modern, clean layouts with a fine balance of multimedia and textual content Site design also easily transcends with existing microsites thereby communicating one universal design UX/UI Design and front-end development

Challenges:

Cracking the user-flow and intuitive design based on different personas identified Lack of clear understanding of Adobe Experience Manager Creating a new design while maintaining all brand guidelines and sharing some traits from existing end-products microsites to continue the family design styles

Outcome:

Identification of 4 key audiences and scripting user-journeys for all 4 with pre-defined unique goals Design styles that transcends with existing microsites thereby communicating one universal design Designing the entire website cohesively with various client teams and giving highest emphasis on UI and user journey Precise project planning and coordination with all stakeholders Use of simple but rich feature sets, scalable and modern responsive designs for the most prime content in the website – the use cases GIT based code transfer for faster and seamless version control, code delivery and coordination with AEM development team sitting out of USA