Overview:

Nucleus Vision set out to raise 40 Million USD through ICO. In order to achieve this objective, the company entrusted an agency with their digital marketing mandate which outsourced reporting and data consultancy to me. In this case, the marketing of the company was only digital as almost all of the ICO investors are only online and do not prefer run of the mill traditional marketing communication

Approach:

Build & manage their official brand communication channels such as Facebook, Twitter, LinkedIn & YouTube, unconventional but key social media networks such as Telegram & Reddit Create marketing communication that stand out from rest of the ICOs, the competition were a few hundreds Drive subscribers for their newsletters, whitelists & airdrop programs Increase visibility for their website & their leadership team Maintain the brand reputation online 24X7 Engage the community 24X7, with strict SLAs of lesser than a minute response on Telegram

Outcome:

40 Million USD raised in the pre-sale itself (An approx. 933% ROI on digital) The telegram community grew to be the second largest in the world (Boasting over 94K members), only next to Refereum (100K members) Twitter community was grown organically to over 60K followers Reddit community was grown organically to over 58K followers The number of whitelist registrations were a staggering 47K+, in just 3 days The number of airdrop registrations were an astonishing 100K+, in 2 weeks