Sterling
- Category B2C
- Client Sterling
- Services Vacation OwnershipPersonalized ExperiencesTravel Assistance
Company Overview
Sterling Holidays is a renowned holiday and vacation ownership company in India. The company focuses on providing exceptional customer service and personalized vacation options across diverse destinations in India.
- + Vacation Ownership
- + Personalized Experiences
- + Travel Assistance
Case Study
Launch Phase:
The brand was re-launched on 6th December 2018 by Mr. Ramesh Ramanathan, MD Sterling Holidays at a press conference, in New Delhi followed by similar events at Mumbai, Chennai & Bangalore Simultaneously, the brand name and logo was changed across channels on social Bloggers Meet was also conducted at multiple locations (Delhi, Mumbai & Bangalore) to get them on board with the new brand and spread the word about brand transformation.
Post-Launch Phase:
Post Launch phase aims to focus on establishing the fact that Sterling has added to its offerings with unique Sterling Discoveries A lot of emphasis was given on the three brand colors to build the recall.
