Overview:

Improve the SERP reputation for the brand search term
Scale link building activities to improve domain authority
Scale paid social advertising from zero to 50 bookings a day at a ROAS of 12.5%
Unify social media visual & copy hierarchy to improve engagement

Approach:

Performed in-depth keyword research identifying to the tune of 7500+ keywords with purchase intent
Identified & Optimized pages for high converting latent semantic keywords for every category
Optimized product page content for conversions
Created user-friendly content to increase engagement & implemented backlinking activity to increase site’s link popularity
A thorough visual revamp on the social media accounts with a dynamic content-first approach
A multi-funnel high-frequency remarketing campaign was deployed with over 100 different copies & visuals to increase the conversion rates

Outcome:

Search Engine Optimization
Improved Domain & Page authority by 12
Increased backlinks by 50000 in a span of 6 months
Increased ranking keywords ~7K
Increased Page 1 positive SOV from 10% to 100% for the brand search term

Social Media Branding
Increased FB organic reach from 7.2k to 12K
Higher views on dynamic content (Videos)~200K+
Better Engagement ~40%+ from ~30%
Reduced Cost per engagement to USD 0.02 from 0.04 earlier
Paid Advertising

Generated 1,771 bookings in a span of 60 days
Generated revenue worth USD 650,000
Return on ad spend - 14.29X
Average order value generated - $363
Generated over 69758 clicks to website through highly targeted campaigns
Scaled from “Zero” Ad spend to $100k in 3 months