Overview:

Today, Schneider Electric is a digital transformation leader for energy management and automation. For the past 6 years, we’ve assisted the brand in achieving their vision with substantial brand strategy, effective communication approach, and robust campaign plans.

Approach:

Year 2013 | 50 Ideas to save 50 Million kWh: To celebrate the 50th anniversary of Schneider Electric India, the brand embarked on a mission to save 50 Million kWh of energy through a digital campaign. Launch of a social media campaign to collect ideas to save energy and three mobile apps, ‘Energy pledge’, ‘Energy Marathon’ and ‘Energy Calculator’. We developed an event app which was used during the 50 city visits. Result – 2500 energy saving ideas | Saved over 70 000 kWh in just two months | The Energy Marathon app was also used as the official app for Bengaluru Midnight Marathon.

Outcome:

Year 2015 | Smart City Campaign: The objective was to educate the audience about the concept of smart cities and position Schneider Electric as a leader in this space. We launched a portal called inclusivesmartcities.com, an app called ‘My city My ideas’ and a ‘smart city’ quiz on Twitter to spread awareness. Result – 2.5 Million Reach | 25078 fans | Over 300 crowd sourced opinions were generated through the app | 24000 web page views | 400 downloads from the website.