Overview:

ThoughtWorks sought the capabilities of Webenza in the year of 2016 to unify their digital marketing channels & objectives in line with their business goals. The responsibilities included consulting on digital strategy across all their key marketing channels & collaborating with the global digital marketing teams to ideate, execute and measure business outcomes on a periodic basis

Approach:

Over the course of 2.5 years, Webenza has helped ThoughtWorks in several key areas Unifying visual & copy hierarchy across social media channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube & Medium Detailed Month-on-month audit of organic & paid social & digital campaigns Actionable playbooks for influencer marketing & engagement, ABM strategy, content marketing, paid advertising & search engine optimization Idea generation, execution & measurement framework for several key initiatives such as Thought Leadership & Promotion (Tech Radar & Perspectives), Employer branding initiatives (HomeInTech, LifeAtTW), ABM strategy for key accounts, Podcasts Month-on-month listening audit to measure SOV on key industry terminologies such as Digital Transformation with respect to their competitors

Outcome:

Over 500 C-suite leads for the thought leadership initiative ‘Perspectives’ through LinkedIn, Twitter & Google from UK, USA, Australia, Singapore & India Over 50K subscribers for the thought leadership initiative ‘Tech Radar’ with the visitors clocking over a Million for every edition across the world