WNS
- Category B2C
- Client WNS
- Services Performance Marketing
Company Overview
WNS Global is a global Business Process Management company headquartered in Mumbai, India. It has more than 41,000 professionals working in 60 delivery centers across 13 different countries, with a clientele that includes 200+ Fortune 500 companies.
- + Performance Marketing
Case Study
Overview:
Drive awareness, consideration and preliminary business enquiries for various industry-specific solutions offered by WNS in US, UK, Europe and South Africa
Connect with decision makers/C-suite audience with relevant content pieces to promote white papers & case studies
Approach:
Search ad campaigns for various business units to generate leads (for industry-specific solutions) and Google Display ad campaigns for brand promotion
Account-based marketing campaigns & newsletter program with LinkedIn InMail campaigns, supported by strong on-page & content marketing strategies and SEO
Outcome:
28% Annual Increase in business leads through search campaigns
272% Increase in overall Organic traffic
365% Increase in USA traffic in less than one year
374% Increase in UK traffic in less than one year
40% Overall Improvement in leads
